Bill McElroy is the creator and artist behind the pen that brings his make-believe fish friends to life. Combining his desire to be a cartoonist with a lifelong hobby, McElroy came up with an idea that was exciting, funny and unlike anything already published. In 1987, "Scales and Tales" was born and first copywritten in 1983. Born out of a mutual love for drawing and fishing, they came to life in the dining room of his first house (the corner of which was his "studio").
4 Years later they appeared monthly in a nationally published fishing magazine called BASS TIMES where it ran for 10 years. It has also appeared in BASSIN', Crappie World and Outdoor World magazines.